BRAND
DESIGN
Brand work allows an avenue for me to explore strategic design from a different angle, and I love paying it forward to small businesses in my community. I do this in my spare time (I know, I have SO much of it) because after long days when everything you create gets dropped into cyberspace, the feeling of creating pinnacle branding is a fun way to recharge my creative brain.
AGS is a golf simulator bar in Chamblee GA that needed a clean but unique mark for all of their golf apparel. The members all refer to it as AGS, so I used the letterforms to create a ligature that resembles the green on a golf course. This logo was so loved locally that with two new expansion locations, it is being adopted as the main brand logo.
Unathletico Madrid is my beer league team in Atlanta. We play with a bunch of other retired D1 athletes and after a few years, I decided it was time we had our branding and jerseys. These marks were hand drawn and refined to stand apart from other teams.
Striking Gold Golf Collective is a nonprofit working to bring more women into the game of golf. This abstract logo uses the "S" as a pattern piece to depict a golfer at the top of their swing. It's simple, modern, and it looks great on pro shop merch.
Centaurian Consulting is a firm that specializes in responsible AI. They wanted the mark to position Centaurian as the convergence point between humanity and technology so I merged the two C's to create an open-ended ampersand.
Fellowship of Christian Athletes is an on campus ministry for athletes around the country. I was involved as a college athlete and wanted to create a unique mark that could be used for the TCU chapter. This logo was my first trademark and and it still stands as the official logo for the organization. The logo is still worn by college and professional athlete alumni.
