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LEGO
Project type
SOCIAL IMPACT
Client
LEGO
Year
2024
The LEGO Group is a force for play, imagination, and fun for kids. However, they don't exactly bleed sustainability. They came to us for ideas about how to be more sustainable, impactful, and future-forward. Using Ai technology, we branded a campaign that won us their business.
As BrightHouse's resident Ai Art Director, I was brought in to lead this team and teach my coworkers how to use image generation programs. This fell right between MidJourney 5.0 and 5.1, so these images were all done with those versions.
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