FURURE & EXISTING

This campaign was Home Depot's DIY campaign targeted at Gen Z ("Future" audience) and Millennials ("Existing" Audience). We had two completely separate concepts for the campaign but they needed to be able to work together. The Future audience spots were more social first, with younger talent, younger sets, and targeted more for renters. The Existing spots had a full intro with some fun transitions and an older cast that locked in closer with our homeowner audience.