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LOTTERY GAMES
Writer
Nelle Thomas
Creative Direction
Javier Molinos
Director
Paul Briganti
Producers
Matt Joyner & Jason Haymond
Date
2019-2021
The North Carolina Education Lottery comes out with a new game every month- So, to create differentiating identities for each game, we concepted specific ways to showcase each one. Nelle Thomas and I were hybrid creative directors on these projects and controlled as many factors as we could. Covid caught us off guard on some of these productions but we always found a way to make it work.
CASH FAIRY:
I concepted the idea for a Cash Fairy, helped with set designs, costume designs, and location scout, chose the directors, and art directed the shoots. I also designed the social and digital for these campaigns.
MILLIONAIRE MAKER:
The Millionaire Maker ticket is completely unique with thirty $1,000,000 prizes. You’ve never been more likely to become a millionaire from a scratch-off ticket. Because of this, we wanted to help people envision their millionaire dream.
