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Raising Canes
Project type
Intern 360 Campaign
Date
2017
An internship project that gave me the confidence to lead other projects. Sports & chicken tenders... My dream date (& he knows that).
The Big Idea: The excitement of post game traditions are alive in both fans and players alike: Fans gathering in the streets to cheer for hours after the game is over, teams spraying champagne in celebration of a championship, and even simply unlacing the cleats and hanging up the jersey before heading home. This campaign combines post game sports traditions with Raising Canes tradition of perfect chicken fingers.
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