top of page

North Carolina Education Lottery

Extreme Cash Multiplier

Extreme Cash is the NC Education Lottery’s first $25 ticket. The goal of this campaign was to successfully differentiate Extreme Cash from other available $20 or $30 scratch-offs based on its extreme number of cash prizes – 400,000 prizes from $75 to $1,000! 

I concepted the idea for a Cash Fairy, helped with set design, costume design, and location scout, chose the director, and art directed the shoot. I also designed the social and digital for this campaign.

Director: Paul Briganti  |  Art Director: Me  |  Copywriter: Nelle Thomas  |  CD: Javier Molinos  |  Producers: Matt Joyner & Jason Haymond

Radio
00:00 / 01:00
ig-in-phone.jpeg
for-website1.jpeg
cash fairy  application
cash3.png
1192368_ExtremeCash_CashFairy_nodollarsigns.jpeg

expectation

wardrobe-sketch-scaled.jpeg

the end frame we loved but didn't make the cut:

11T.jpeg

reality

IMG_2462-scaled.jpeg
bottom of page