North Carolina Education Lottery
NC School Heroes
NC School Heroes is a program that gives North Carolina public school employees the chance to be honored and celebrated. Anyone in the state can go online to nominate and vote for someone they believe is a School Hero. Winners receive $10,000 for themselves and $10,000 for their school. I contributed to this campaign by art directing the tv spot and designing the website, social campaign, email campaign, and digital assets.
NC School Heroes
HC School Heroes: :30 TV
Copywriter: Nelle Thomas | Art Director: Justine Thompson
NC School Heroes Winners
Website
Emails
North Carolina Education Lottery
Supporting Dreams
The NC Education Lottery has raised $8 billion for education across the state. The lottery does so much good behind the scenes, that sometimes people need to be reminded of its impact. From Pre-K, to school construction, to college scholarships, the lottery benefits everyone in North Carolina.
​
We scoured NC to find some of the best examples of the lottery’s impact on schools and students. The four stories we told through this multi-media campaign directly related to the four main programs funded by lottery dollars. With real testimonies from real people, we were able to tell an inspiring story.
Copywriter: Nelle Thomas | Art Director: Justine Thompson, Lizzy Cohen
Instagram Stories
