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North Carolina Education Lottery

NC School Heroes

NC School Heroes is a program that gives North Carolina public school employees the chance to be honored and celebrated. Anyone in the state can go online to nominate and vote for someone they believe is a School Hero. Winners receive $10,000 for themselves and $10,000 for their school. I contributed to this campaign by art directing the tv spot and designing the website, social campaign, email campaign, and digital assets. 

Overview

30 Second Spot

Copywriter: Nelle Thomas  |  Art Director: Justine Thompson

Winner Videos

Website

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Emails

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