North Carolina Education Lottery
NC School Heroes
NC School Heroes is a program that gives North Carolina public school employees the chance to be honored and celebrated. Anyone in the state can go online to nominate and vote for someone they believe is a School Hero. Winners receive $10,000 for themselves and $10,000 for their school. I contributed to this campaign by art directing the tv spot and designing the website, social campaign, email campaign, and digital assets.
30 Second Spot
Copywriter: Nelle Thomas | Art Director: Justine Thompson