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Branding & Package Design
Clio Coffee is an Italian Pressed Coffee Machine that was made by women, for women. Their machines are exclusively sold online and their coffee pods are part of their online subscription model, making brand awareness extremely important. I created this branding to resemble the desperation for caffeine in the morning, along with the swift kick in the pants you feel when you finally get some in your system.
Of course the clients weren't gutsy enough to go for this concept, but they still loved it. Bold might not be their flavor but it sure is mine, so I keep this page around to show the conceptual thinking involved. If you're curious about what the brand identity ended up being, here's what it ended up looking like:
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