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North Carolina Education Lottery

Millionaire Maker

The Millionaire Maker ticket from the North Carolina Education Lottery was completely unique with thirty $1,000,000 prizes. Because of this, we wanted to help people envision their millionaire dream. The trick with this shoot was to show multiple kinds of millionaire, during Covid, with a less-than-millionaire budget. 

Radio

Miilionaire :30
00:00 / 00:30

Credits

Art Direction: Justine Thompson

Copywriter: Nelle Thomas

Creative Direction: Jenn Barclay

Directors: Watts

Point of Sale Poster

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What kind of millionaire are you? Social Quiz

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Social Winner Announcements

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