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North Carolina Education Lottery

Millionaire Maker

The new Millionaire Maker ticket from the North Carolina Education Lottery is completely unique with thirty $1,000,000 prizes. You’ve never been more likely to become a millionaire from a scratch-off ticket. Because of this, we wanted to help people envision their millionaire dream. The trick with this shoot was to show multiple kinds of millionaire with a less-than-millionaire budget. It involved getting very crafty. Covid was, of course, another major production concern. Luckily, we were able to cast a real life couple, allowing them to stay close to one another and show off their natural chemistry. 

Radio

Miilionaire :30
00:00 / 00:30

Credits

Art Direction: Justine Thompson

Copywriter: Nelle Thomas

Creative Direction: Jenn Barclay

Directors: Watts

Point of Sale Poster

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What kind of millionaire are you? Social Quiz

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Social Winner Announcements

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