North Carolina Education Lottery
The new Millionaire Maker ticket from the North Carolina Education Lottery is completely unique with thirty $1,000,000 prizes. You’ve never been more likely to become a millionaire from a scratch-off ticket. Because of this, we wanted to help people envision their millionaire dream. The trick with this shoot was to show multiple kinds of millionaire with a less-than-millionaire budget. It involved getting very crafty. Covid was, of course, another major production concern. Luckily, we were able to cast a real life couple, allowing them to stay close to one another and show off their natural chemistry.
Art Direction: Justine Thompson
Copywriter: Nelle Thomas
Creative Direction: Jenn Barclay