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Wounded Warrior Project
20th Anniversary Brand Campaign
The Wounded Warrior Project is an incredible organization for US veterans all over the world. As they celebrated their 20th anniversary, the goal was to de-stigmatize their assistance for mental and physical health issues that arise during or after active service.
Creative Direction: Darren Benbow and Ryan Taylor
Art Direction and Design: Me
Agency Implementation: TILT
It was important to WWP that we brand their 20th Anniversary so that their Warriors could visualize and wear the anniversary brand. Part of my role on this project was Art Directing and branding the campaign, so I created a branded badge that now serves as their new logo and merchandise.
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