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John Bean Technologies

Corporate Purpose and Vision

John Bean Technologies (JBT) is one of the largest companies you've never heard of. Chances are, if you ate or drank today, JBT played a critical role in its preparation. As a food prep technology company, they have a long history of improving yield and strengthening the food system overall. However, JBT acquires smaller organizations often and felt that the culture wasn't feeling unified. 

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They came to us to find the gaps, create an Employee Value Proposition, and articulate and launch their Purpose and Vision.

Opportunity Areas

Due to their impressive portfolio of acquisitions, JBT is an impressive group of brands and businesses. The opportunity is to fully leverage the unique strengths of all by standardizing processes and systems, establishing clarity on core behaviors and norms, and reinforcing the importance of being unified not uniform.

Phase 1:

We worked alongside Luminaries in the field of food to discover key insights about JBT's unique identity and role in the world.

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Phase 2: Purpose and Vision

JBT's Purpose Story

Throughout history, those who prepare food have played a crucial role in driving human civilization. Our ancestors made the food ecosystem more reliable by increasing yield and efficiency, gaining more freedom to develop society in the process. This appetite for innovation was handed down through generations until it reached our visionary founder,J ohn Bean. John Bean nurtured these seeds of human ingenuity, cultivating them into an invention that strengthened California's almond orchards. His legacy grows within us today, where we operate at the heart of the global food system and make its inner workings work smarter. At JBT, our pursuit of improvement guides every process we pioneer. We are generators of fresh ideas and true partners with customers and communities worldwide. Our expertise runs deep, yet we remain grounded. We collaborate on cutting-edge technologies, always seeking to maximize our planet's most precious resources. With agility and humility, we craft products that lead the industry in meeting the challenges of tomorrow. The need for sustainability is escalating, and so must the urgency to revolutionize food production and distribution. We are energized by this opportunity and committed to working alongside our partners to find lasting solutions; ones that produce more while using less and expand access to the table. Nourishment is necessary for sustaining life and advancing society, and we seize every opportunity to protect it. By engineering processes that enable our customers to thrive and our food system to be ever more resilient, we will continue to fortify the future of food.

JBT's Purpose Statement

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JBT's Vision

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JBT's Purpose Playlist

Based on JBT's new values and Purpose, we curated a Spotify playlist along with other internal activations to launch their purpose internally.

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