The LEGO Group
Social Impact Ai
The LEGO Group is a force for play, imagination, and fun for kids. However, they don't exactly bleed sustainability. They came to us for ideas about how to be more sustainable, impactful, and future-forward. Using Ai technology, we branded a campaign that won us their business.
Since LEGO is all about play, we figured the equivalent of that was to play with Ai and use it to make a stop motion film. As BrightHouse's resident Ai Art Director, I was brought in to lead this team and teach my coworkers how to use image generation programs. This fell right between MidJourney 5.0 and 5.1, so these images were all done with those versions.
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Unfortunately, we didn't end up going this direction with the film. There were no clear rules regarding the data (or how it's stored) so our CEO wasn't comfortable using it for client work yet. Nevertheless, the exploration taught me a lot and brought a lot of imagination and fun to my coworkers as well. The client loved seeing this work in presentations and concept art to show the breadth of our ideas.