Studio Orange:
Film Studio Projects
Client:
Home Depot
Studio Orange is a Home Depot owned and Operated production studio in Greensboro, NC. We shoot here frequently for Home Depot and the concepting through post production process looks a little different. For these projects, I was in charge of creative concepts, campaign art direction, Set design, and wardrobe. With, of course, a heavy hand in pre and post production alongside my team of writers, CD's, Directors, and Producers. This is just a sample of a few projects I've shot here.
Dream Bath
This project was one of my favorites of 2025 because the concept I came up with involved quite a bit of post and some very specific set adaptations. Because we were able to build these sets ourselves, I had control not just over the room design themselves but how we could physically alter them to get the product changing effect I was looking for.
Art Direction: Me | Copywriter: Brandon Malcom | Creative Direction: Curtis Kiser
Producers: Dan Pederson and Josh Coleman
Future and Existing 2024
This campaign was Home Depot's DIY campaign targeted at Gen Z ("Future" audience) and Millennials ("Existing" Audience). We had two completely separate concepts for the campaign but they needed to be able to work together. The Future audience spots were more social first, with younger talent, younger sets, and targeted more for renters. The Existing spots had a full intro with some fun transitions and an older cast that locked in closer with our homeowner audience.
Future:
Art Direction: Me | Copywriter: Nathan Burns
Creative Direction: Curtis Kiser | Producer: Pooja Pasari
Existing:
Future and Existing 2025
This was a refresh of the previous campaign, focusing specifically on the "Existing" audience (Millennial homeowners) and using fun vignettes to show home improvement products through Home Depot app tools.
Art Direction: Me | Copywriter: Kellie Pickler | Creative Direction: Curtis Kiser
Producer: Josh Coleman