North Carolina Education Lottery
The NC Education Lottery has raised $8 billion for education across the state. The lottery does so much good behind the scenes, that sometimes people need to be reminded of its impact. From Pre-K, to school construction, to college scholarships, the lottery benefits everyone in North Carolina.
We scoured NC to find some of the best examples of the lottery’s impact on schools and students. The four stories we told through this multi-media campaign directly related to the four main programs funded by lottery dollars. With real testimonies from real people, we were able to tell an inspiring story.
Copywriter: Nelle Thomas | Art Director: Justine Thompson, Lizzy Cohen