US Virgin Islands Department of Tourism
St. Croix Campaign
St. Croix is a place where you can feel the comforts of the U.S. while having an entirely unique experience. Not only is this island different than others in the Caribbean, it also stands out against the other US Virgin Islands, St. Thomas and St. John. This campaign shows the similarities to the comforts of American life and activities, while adding a twist that only the island of St. Croix can offer.
St. Croix. Same But Different.
This campaign was created by myself and my copywriting partner, Nelle Thomas. I art directed/designed the print, social, digital, and experiential marketing. This concept was chosen for production but due to Covid-19, it had to be put on hold.
We will build a chapel to sink into the beautiful water off the coast of St. Croix. With 8 sides to represent different religions, this structure will become the first non-denominational underwater wedding chapel in the World. As coral grows around it, this chapel will become an incredibly unique experience for adventure seeking couples.