Margarita Mix Package Design
People buy pre-made margarita mix for one of two reasons. Either they don’t know how to make a drink from scratch, or they can do it, they just don’t want to.
The Lazy Bartender is an organic margarita mix company that markets to primarily a millennial crowd. The challenge was to create a brand and package design for any sector of people. I chose to corner this area of the market because millennials place high value on brand presentation, personality, and ingredient quality.