Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society
Book design and Campaign
Boston Consulting Group is full of some brilliant people, with talent that expands into every industry you can think of. One such person is Jean-Manuel Izaret, a Managing Director and Partner at BCG. He specializes in pricing strategy and although it's a niche category, this topic affects every aspect of our lives as consumers, and businesses. He asked to us to brand his book and promote it in a way that's engaging, interesting, and can speak to any level of expertise on the matter. So, using stop motion and our team of BrightHouse hand models, we got to work.